Startup Mode Once Again, Yay!

37 comments Written on November 14th, 2009 by
Categories: Uncategorized
At the ripe age of 35, I have decided it's time to go into startup mode again; so the corporate slavery will end on November 30 - I hope - and I'll be a free man again. While it's boring to run over the details, there are just three factors that drove my decision:
  • Lack of a life. I know some people have no problem spending 12 hours cooped up in an office looking at market data flowing on a computer screen. I used to do it too. But now I've realized I don't want to.
  • I need serious upside. A pot of gold at the other end. A chance to make disproportionately large amounts of money. An asset that I will own even if I am hit by a bus (and don't die).
  • I can do it. I have a "buffer" that allows me to be able to pursue that pot of gold for a certain period of time; and I've zero debt.
I think jobs are great for a majority of people, and it's admirable that some manage to be entrepreneurial even when inside a large company. And most jobs nowadays give you great upside - fat bonuses, profit shares or stock options (those are all great, just not available in every job). But I still think I ought to aspire for something more. Excuse me while I get on a soap box.

You can do many things with money. You could live like there's no tomorrow, or borrow your way into buying whatever you like, affordable or not. Or, you could scrounge and scrounge and save every paisa until you're too old to spend it, so you give it to your children. Or take the route of saving a little and spending a little: you'll grow old, you'll see what you've got and take that world tour with a lot of pictures that you can put on Facebook and Picasa and make the non-retirees envious.

I grossly overgeneralize but these are pretty much the options I see in being perennially employed. Wealth is a means to live life, and the accumulation of retirement money is bit by bit, little by little. It becomes secondary to everything else, especially once you're spending less than you're earning; and from time to time, you push back by buying an expensive house, or piling on expensive debt. Once in a while you get taken by an insurance salesman selling crappy endowments or ULIPs (I did). But it hardly bothers you - after all, it's a few thousand rupees, you'll earn it back. You'll get to a crore or two in net worth by the time you retire and things will be great.

The risk? You have a personal disaster which your insurance doesn't cover (and it doesn't cover much nowadays) and aren't able to work anymore. The money tap stops flowing, the net worth isn't enough, and you have to borrow to meet deficits (much like governments nowadays) - and hope that things get better soon. Some manage to eke it out, others make sacrifices like asking their children to support them, and yet others can't make it and lose it all. In most of the movies of the 80s, and in a number of middle class houses, stories like this are bandied about; the survivors are heroes, the failures are victims of destiny.

(If you've read Taleb, it's this very aspect of it that he DOESN'T dwell on when he talks about doctors versus lucky people - and it's this risk that counters the other side to a very large extent)

I can't be like that. I have family history of asthma, diabetes, high blood pressure, thyroid disorders and heart disease. The risk, for me, is simply too great.

There's a completely different route. You build something. You own it now. Eventually it has hugely positive cash flow (i.e. it pays you a lot more than you have to pay to maintain it); or it can be sold for a much higher rate because of the value added, brand built etc. Some people did it buying houses - not much by way of a value add, but they just got lucky that the housing model worked when they needed it to. Or buying shares - again, luck favoured the brave, except those who invested in Arvind Mills.

But that again is tough to influence; external factors out of your control will impact your returns and you have little by way of actually influencing increase in value by adding brand value or other value addition. Think, instead, of a different example: a blog or a book. You write, and reap rewards - mostly small, insignificant numbers unless you write about little boy wizards with a mark on his forehead (Note: in case you're wondering, it's already been done). Unless you're REALLY bad you will see some kind of an income stream for which your maintenance cost is next to zero. And you CAN value-add to increase the blog or book's revenue stream over time.

You can build a business. The scale and size of it are under your control - or mostly so, in that you can do a considerable amount to improve its value. It will of course still be a job; you'll have to come in daily, and unless you learn to delegate well, you can't be disabled and hope you'll still have some income. But it gives you the chance to do so, unlike a regular job. You might get external investors or buyers and have that sudden pay-off that hugely scales your networth and you retire and all that.

Huge risks are that businesses don't necessarily scale and that you might end up worse than a job. And of course, you're stuck if the business area screws up, like starting a dot com in February 2000.

And lastly, you can invest in other businesses. Not in the stock markets - you can do that anyway. But in growing private ventures where you get a chance to influence the outcome. Since it doesn't take all your time, you can "diversify" - do multiple business areas, work with different types of full-time entrepreneurs, and write blogs and get invited to conferences with name tags prefixed with "Angel", even though you don't quite feel that halo over your head. The payoff can be disproportionately large if any one venture succeeds; but you must nurture all of them, because if you don't do justice to any one, it might be the one that succeeds and no one likes a free rider.

The payoffs are different but obviously the last two have one fact working for them: you can influence the outcome. And given the disproportionate gains that happen in successful startups, you tilt odds in your favour compared to investing in just the stock market or in real estate. High payoff, influenceable odds - now that's a bet worth taking.

(You might say that failure is rife too. Sure it is. But the cost of losing isn't quite as high in the era of cheaply startable businesses. To a thick skinned person like me, there's no fear of shame - I couldn't care less what anyone else thinks.)

I'd love to be the last - the investor. It needs money I don't have. But at least I'm collecting skills to be able to advice/mentor/connect startups once I do get the money. I've been the business (co) owner and will be going down that route again. But that disproportionate payoff - that is absolutely essential, I've decided. So it'll be that way unless I run out of whatever I have left. (Disclaimer: I got enough buffer for emergencies, child education and all that. So it's not just as whimsical as I make it sound)

What am I going to do? Something I love doing. [Work devoid of passion doesn't usually have mega-payoffs.] Details are sketchy and I'll talk about it once I've worked it all out. My skills are in financial technology space; my interest areas are in startups, social media, reducing intermediation costs and in education, my priority is to get healthy and keep quality family time while I'm on the drawing board.

(The older I get the more I realize exactly what I DON'T want to do. Arbitrage, for now, is one of them, and day-trading is another - been there, done that, but the trade-off of having one's brain turn to jelly is too expensive.)

I'll stop abruptly because this has gone on way longer than it should have. Most of you won't even have gotten here, but hey this is a blog and once in a while I'm entitled to write what I really think, even if it seems irrelevant. Thanks for listening, and I appreciate your comments.

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About the Author: Deepak Shenoy
http://www.capitalmind.in
The man behind Capital Mind. Deepak has co-founded MarketVision, a financial knowledge startup. He has traded the Indian Markets for nearly a decade. Deepak lives in Gurgaon and fears using long words.

37 comments “Startup Mode Once Again, Yay!”

>Awesum Deepak!! That's probably the most indepth "to be ur own boss" piece i have read without any dramatical twist to it.Coming from some1 who has already treaded the startup path once(moneyoga), it makes it all the more interesting.
Congrats and wish you all the luck for the new venture.

i hope it is something which helps nOObs like me understand how the stock markets work in a desi way:) and yes without the need to turn my mind into a helly

>I did get to the end.

Kudos on your decision. Wing beneath your wings and lots of good luck – which is essential in addition to passion for success.

Best wishes.

Sanjeev

>quite honest and introspective…good luck to all your endeavor sir..keep posting about your latest venture…would love to know more…

>Now thats Deepak, back again.
great. something very great is going to happen.

I am very much excited, although dont know why and how, but I am.
Good luck mate.
Siddharth.

>@Deepak

I appreciate your views . I am sure you will succeed. I am glad that you are not like other 99% people on earth who try to convince themselves that they love what they do .

Problem is not in doing Job , but doing a wrong job , First they get a wrong education , then they keep doing the wrong job , then they expect to get satisfied from what they do .

I am personally myself in a startup mode from last 6 months . Working hard to get my self that "adequate buffer" which will supports me .

Great Learnings :) . Much appreciated . Good Luck .

Manish Chauhan
http://www.jagoinvestor.com

>Best of luck Deepak! Hopefully, you will have more time to blog.

I am eager to see the venture you start up as I am also interested in technology in finance.

Good Luck!

Abhilash

>Awesome Deepak. I could not stop reading it to the end. Its very inspiring and making us think about longterm life goals.

I am sure your views are very helpful for people who want to follow similar path in their life.

All the best Deepak for your new ventures.

>Deepak
Wish you Luck, but I guess everyone can quantify benefits but difficult to assess costs (leaving a well earning job to start a new venture). Using a financial engineering way to success with little capital needs to be re-looked for viability. Think again.

>Hi Deepak,

I was optimistic about your moneyoga plans. Hope you come down south so that even I can contribute in some little way to your new venture,which I am again optimistic about.

Wish you all the best.

Thanks,
Hari

>Good decision, do what your heart says you to do while being equally sensitive to your daily realities. Please let me know if I/we could also participate in your startup.

>All the best

>Hi Deepak, I have benefited from reading your informative blog. Thanks and Wish you great luck in your endeavor. Since you mentioned your interests in reducing intermediation costs, education and technology – how about something like "Educomp". I believe it would be very satisfying also. Cheers, Mayank

>Yo Deepak.. Best of luck on ur new venture..
The piece written directly from ur heart is for sure what 95% of ppl working think abt. I am sure by now after ur moneyoga days u will be aware that.."Thinkin of starting a business is easy…starting a business is slightly tough.. making money out of the business is absolutely tough to achieve"…Sure u will do it…Wish u luck

>Deepak,

Congrats and look forward to your new venture. I would highly recommend picking up the book "Crush It" by Gary Vaynerchuk, it's all about following what you are passionate about.

take care,

mrj

p.s. I'm wondering if this post will generate the most comments. The most personal posts tend to do that.

>As long as your have a resonably good business plan, you should go ahead at 35. (rich dad poor dad style). I wish you that you will be buying and selling companies instead of shares. As long as you have determination to follow through your business plans you will be OK. Indian Demographics suggests big opportunities(even if you cannot do it big, your son can take over). Good Luck with your Entrepreunrship which is badly needed for our Country.
MK

>Congratulations on your decision.

At one time I thought I would save money by moving to India and abandoning my beloved New York. Nowadays it appears you could save money by abandoning India and moving to New York.

In any case, living by your wits is the best challenge!

>Great to hear that. I'm in a similar stage – (age wise and job wise) hope to be doing what you've done soon!

>All the best for your endeavor.
I hope this blog will remain active, perhaps more than ever.

>Yeah…Go for it..

Best of luck and do keep us posted.

Cheers !!!
Prashant

>Wishing you all the best.

All these same things are also going through my mind, I hope I will be able to reach that stage in next few years.

You serve as a beacon for me.

Regards
Sujit

>Hats off to u to follow ur Heart. I always enjoyed ur posts and specially this one.

You have the courage and wish luck favours ur side too.

Sandeep

>Deepak.. Good luck. I know exactly what you mean. In the same boat.

>All the best in your new endeavour !

- Starting a new business is easy
- What is hard is running it so that customers are willing to put their hands in their pockets and giving their own hard earned money. It will take years to build that confidence, all the while keeping the company running.

Anyway, you already know these things, just telling.

Wish you all success and strength to tide over the difficulties!

(Disproportionately large payoff. I felt the pain of not making it, when i saw unitech going from 20 to 100 in 6 months. sigh.. Next time i dont want to miss such things)

>Let me guess :)

1) You have done an ERP like product before, so it will not be that
2) You had an financial informational portal before, so it will not even be that
3) You have a good blog already, so you would not risk by making it a paid service
4) You had done few educational sessions before, but no money in it, I guess
5) Electronic Algorithmic trading system!! you were interested in automated trading, So I am guessing that it will be a Paid Service to use your electronic Algorithmic trading system coupled with some personal advise/education (for the masses)??

>35 is not old enuff Deepak. In fact according to Napolean Bonaparte 'Nothing is impossible for KRECians' :-).
Jokes apart, all the best to your enterprise and keep the blog updated for us.

-from a KRECian

>I have read Taleb books and it had made me ponder over conventional thinking and revisit all the priorities in life…mainly about choosing professions which do not take toll on your health…

>I have been reading your blog for nearly 2 years. Good luck Deepak! Keep posting your ideas and experience. – Shankar.

>You could do something like Chetan Bhagat did… thats a good idea..

>Living is more important than just "Surviving".

>very inspiring and true!! Hope to follow your footsteps someday :)

>Congrats Man! That is my dream too.
All the best.

>Do Well Dear Deepak.
And have a pleasant & prosperous time.

>sir,
good luck!if you help the needy GOD will guide you.
thanks for the good work.

>You da man!

>There are few people in this world who dare to dream….few have the boldness to follow their passion…as you have rightly written one should have that passion in self to succeed.Good to see you back …to do what you love to do.take "the road less travelled".It was a really nice reading…it was inspiring…wish you lots of luck..all the best dear Deepak.

>Hi Deepak,
I too follow ur blogs from long time.Even I want to get out of this 24X7 IT job where I don't have any security for next day.
Any ideas for guy like me ..am not sure what to do?

>Awesome Article!! Cannot agree more… A very interesting way of analyzing and concluding why would anyone want to do a startup… All the Very Best!! for your startup. I am sure that a pot of gold is waiting for you :)


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