Suckered: How a 4% Loan for Furniture Actually Costs You 12%


hometownSo my friend, let’s call him K, decided to go buy furniture and fixtures. He went to HomeTown and bought stuff worth Rs. 76021.

And then there was a Bajaj Finance advertisement that told him, oh, pay only 4% and get this on a loan!

So this is how they sold it to him. how-they-sell-it-to-you

Phenomenal deal, no?

K has to pay one advance installment – Rs. 6589, today. K’s EMI is just Rs. 6589 for 11 months. That’s a total of 72479, which along with the initial payment  adds up to just Rs. 79068.

You think – I’m buying stuff worth 76,021 but it’s only going to cost me another Rs.3,000 or so to take it on a loan! That’s just 4% (3,000 on 76,000)

(Okay, there’s also a processing fee of Rs. 1,100 but that only takes the interest rate to about 5.4% which is still cool?)

Under The Hood: The Actual Rate Is Closer To 9%

But that’s not how it works under the layers. Think of it like this:

  • You get some money as a loan
  • You pay an advance EMI so you actually get a lower amount as a loan (76021 minus the upfront payment of Rs. 6589 = a loan of 69432)
  • This amount is paid back every month through a monthly payment of Rs. 6589 for 11 months.
  • We have calculated that the interest rate is actually about 8.7% a year.
  • We start with an outstanding loan of 69432 in month 1. There’s some interest that applies to it for the month, at 8.7%, it would be Rs. 502.
  • We paid Rs. 6589 at the end of Month 1. That would take care of Rs. 502 of interest and reduce the principal outstanding to by 6087.
  • The new principal for month 2 is 63344.
  • The interest for month 2 is Rs. 458. (At 8.7%) And then you pay 6589, so the interest is paid out and the principal falls to 57,214.
  • And so on till, after month 11, your principal outstanding goes to zero.
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Here’s how it works: how-it-actually-works

Now how did we get to 8.7% as the interest rate?

We tried using 4%. At 4% the loan would be fully paid off just around month 10. In fact, at 4% your monthly EMI would only be Rs. 5,000 – a full Rs. 1589 less!

We increased the rate until the outstanding became exactly zero at the end of 11 months. Which gave us 8.7%. That’s what you pay.

But isn’t 8.7% good? Not if it’s actually 12%.

Sure. But it’s not even 8.7%. It’s actually closer to 12%.

Because K had a processing fee of Rs. 1,100.

To get the loan he had to pay another Rs. 1100. Now let’s compare this to paying cash upfront. You would pay nothing – just the Rs. 76,021. Now you:

  • Pay Rs. 7689 upfront
  • Pay Rs. 6589 for 11 months

Using the same calculation as above, we realize that K actually paid 12% for the loan.


The finance folks here will complain that oh, you’re not ACTUALLY paying 12%, because the processing fee is just a fee and so on.

But it’s 12% really. Here’s why:

If you had Rs. 76021 and instead of taking a loan you kept the money (minus initial EMI etc) in a bank deposit or mutual fund, you would need an interest rate of 11.94% to actually pay this loan back at 6589 per month.

That’s why it’s 12%. The effective cost of capital, to you, is that much.

Note: It’s actually even higher if you have money in fixed deposits – because you’ll pay tax on the interest you earn, and cannot offset it against the interest you pay. It’s a mess and the salaried individual is the worst off in this debate.

Is Bajaj Finance making a killing? Well, they get the money from you. They also get a discount from the folks that sell you the furniture. And they pay out part of the “processing fee” as a commission to the agent. For them, net of everything, they probably rake in 15% or so. Which isn’t too bad, so one might just buy their shares. Also people love to hear 4% because it’s darn difficult to realize it’s 12%.

But What If You Don’t Have The Money?

This might still be useful because there are hardly any easy sources of loans that give you this cash at 12% or less.

We went to a Bankbazaar and put the amount in – for a 1 year loan of Rs. 76,000 you will pay just a little more (at 12.50%) per year. Notice that the numbers here look very close to the Bajaj Finance deal – only that the banks don’t pretend it’s 4%!

(They can’t. The RBI doesn’t allow them to. Bajaj Finance is an NBFC so they get to do these things)


(If you don’t mind the extra interest cost, banks love it when you take loans and repay them – they then give you future loans at 0% processing fees and/or lower interest.)

In reality, the 4% loan isn’t 4% – it’s actually 12%. But it still may be the lowest loan amount you can get if you don’t have the money. If you have the money, unless you’re getting a whopping 12% from it, it’s better to use your credit card, get some points, and pay off the credit card bill with the money.

Disclosure: Author owns some shares of Bajaj Finance. Author wishes he had a lot more shares, dammit.


  1. The decision to buy furniture is already done. So rather than investing your money which earns around 12%-15% in MF it’s better to borrow at 8-9% and use your money for 11 months. That’s the way I see it.

  2. Seems Deepak jii changed his DP. Well good. Just do one thing LOOK straight dont look at your right. In background DS must be written.

  3. Can you please share the excel or embed it in the page instead of screenshot, so as to understand the formulas used?

    Thank you!

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