Complete Sales Analysis December 2016 – Passenger & Commercial Vehicles

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Sales of Passenger & Commercial Vehicles stood at 3.45 lakh units in December, 2016 against 3.43 lakh units during the same time last year resulting in a growth of 0.5%.

YTD sales stood at 33.76 lakh units against 31.07 lakh resulting resulting in a growth of 8.7%

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Ashok Leyland Overall Sales Contracts 11.7%, Light Commercial Vehicle Sales Fall 21%

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In a chat with ET Now on the 3th December, Jitendra Adhia, VP Finance, Atul Auto said:

  • Do not expect that there could be any bigger impact of demonetization on auto sales
  • First fortnight of November there was a drop in demand
  • Expect by the end of this month that things could be corrected
  • 5% to 10% of sales at dealership is in cash
  • Going forward once the situation will ease out particularly by the second fortnight of December.
  • Production for November was not cut down. For December, still being strategized.

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Escorts Agri Machinery Export Jump 500%, Overall Sales Volume At 3,187 Units

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Ford reported sales of 23,470 units in December, 2016 against 10,865 units during the same time last year.

Anurag Mehrotra, Executive Director, Marketing, Sales & Service, Ford India said:

2016 has been a year of growth for Ford in India. Our Growth 2.0 strategy focused on product led innovation, delivering differentiated customer experience and busting the myth of COO is paying dividends. This is evidenced by the fact that we grew both in Dec and in FY 2016 faster than the industry.
As we move in 2017, the industry does face some short-term headwinds given the uncertainty regarding the impact of demonetisation and GST, while the medium to long term outlook continues to be positive.

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Honda Cars India Senior VP and Director Raman Kumar Sharma commented on demonetization:

Auto sales have dipped by 20-30% in retail market since November 9. But, I don’t see retrenchment in the sector as things are going to improve shortly. Consumer sentiment and interest rate will govern sales in the future.

Honda cars also announced a price increase on all its models of up to 3% effective from January 2017.  Yoichiro Ueno, President and CEO, Honda Cars India said:

Due to the increasing pressure on input costs and fluctuating exchange rates, we are forced to consider increasing the car prices across our line-up. The increased price will be effective from first week of January 2017.

Honda also launched the face-lift of its sedan City. The model will be launched in Thailand on the 12th January. For India, Honda will bring back the ‘City ZX’ name for the 2017 car.

Honda reported sales of 10,519 units in December, 2016 against 12,743 units during the same time last year resulting in a contraction of 17.5%.

  • Domestic Sales stood at 10,071 units against 12,379 units
  • Exports stood at 448 units against 364 units

Yoichiro Ueno, President and CEO, Honda Cars India said

After a severe impact of demonetisation in November 2016, the December 2016 sales continued to be challenging. We expect the New Year to gradually bring back normalcy in the market. During 2016, HCIL sold a total of 1,56,107 units in domestic market and we are thankful to our customers to have continued faith in the Honda brand,” added Ueno.

During December 2016, Honda Amaze was the best selling model from the automaker with 3,322 units sold in the domestic market. Honda City sold 2,898 units.

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Hyundai taking on Renault Kwid, the Datsun Redigo and the Tata Tiago has decided to updates its entry version of the Eon. Company sources have confirmed that the Eon will soon go under the knife with a facelifted model expected to launch sometime next year.

Hyundai is also working on deeper penetration into rural markets, introduction of more utility vehicles and a sharper focus on premium products and new technologies.

Rakesh Srivastava, Senior Vice President of sales and marketing at Hyundai Motor India said:

For us, the biggest challenge is to continuously bring newer, unique products in various segments to widen our appeal to the customer. Our immediate future is also to focus on the SUV segment where we will bring a new product to add to the existing products of the Creta, Tucson and Santa Fe. The QXi, the project name for the next sub-four-metre SUV, is scheduled to be launched in early 2019, powered by a one-litre turbo engine. We see an opportunity in this space and we can bring product in this segment too

Hyundai reported sales of 55,284 units in December, 2016 against 64,135 units during the same time last year resulting in a contraction of 13.8%.

  • Domestic Sales stood at 40,057 units against 41,861 units
  • Exports stood at 15,227 units against 22,274 units

On the larger front, Hyundai India’s parent is headed into a fourth straight annual profit decline and is now looking to trimming its cost and more.

Note: The Exports are based on approximation as the company disclosed the calendar year domestic sales and exports along with Domestic Sales for December alone.

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Maruti Suzuki Domestic Sales Contracts 4.4%, New Launches Lined Up – Ignis, New Swift & Dzire Tour

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Mahindra & Mahindra Overall Sales Contracts 4.1%, Attributes Fall To Reduced & Postponed Purchase Decisions

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M&M Farm Equipment Sales Growth At 9.2%, Exports Increase By Over 200 Units

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Renault India Clocks In Sales Growth At 9.2%, Plans To Launch One New Product Every Year

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Tata Motors Sales Growth At 2.4%, Exports Driven By Strong Demand For Commercial Vehicles

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Toyota India Overall Sales Growth At 30%, Demonetization Impact To Remain Until March 2017

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VECV reported sales of 4,048 units in December, 2016 against 5,063 units during the same time last year resulting in a contraction of 20%.

  • Eicher LCV Sales stood at 2,111 units against 2,807 units
  • Eicher HCV Sales stood at 960 units against 1,126 units
  • Eicher Buses Sales stood at 875 units against 1,013 units

Note: Sales numbers presented here are manufacturer reported sales numbers i.e. factory dispatches to dealerships. They are NOT retail sales figures to end customers.

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