Increasing its focus in the international markets, RE inaugurated its first exclusive brand store in Melbourne, Australia. The store will house RE’s motorcycle range along with RE’s complete range of apparels and accessories.

Rudratej (Rudy) Singh, President Royal Enfield said:

Australia represents one of the most important matured markets for Royal Enfield and we are already witnessing an upward growth in the market, a testimony to which is the 63% growth we have received in the first three quarters of 2016, compared to same period last year.
This growth will be fuelled by our close proximity to the customer through over 25 dealerships across the country, this exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in Australia to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.

RE also launched three Redditch series variants – Redditch Red, Redditch Green and Redditch Blue of its popular Classic 350 motorcycle which has been inspired by the paint schemes on 50s-era Royal Enfield motorcycles that were produced in Redditch, UK – the birthplace of Royal Enfield motorcycles.

RE reported sales of 57,098 units in December, 2016 against 40,453 units during the same time last year resulting in a growth of 41.9%.

  • Domestic Sales stood at 56,316 units against 40,037 units (YoY comparison for RE makes much less sense since during December last year the production was hampered due to Chennai floods). Hence we have provided the 3 year sales numbers.
  • Exports more than doubled by 666 units to 1,082 units resulting in a jump of of 160.1%
  • Sales of >350cc motorcycle witnessed growth at 56% while that <350cc witnessed growth of 40.8%.

Note: Sales numbers presented here are manufacturer reported sales numbers i.e. factory dispatches to dealerships. They are NOT retail sales figures to end customers.

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